Cleaner (round 3) of Expedition Content

More beautiful Creating content – ​​accessible, organized, and sustainable. You'll learn all about it in workshop round 3 of Expedition Content 2025 – the most versatile expedition for communication professionals, content specialists and (web) editors. This time we travel to the Prodent factory in Amersfoort. The theme this year? Sink your teeth into the future! Check out the workshops below and make your choice for round 3 from 13:30 - 15:30! Please note: full = full.

1. Brush your brand – let your brand shine
2. Create a podcast – make yourself heard
3. The future of visual content – ​​authentic, fast and smart
4. Creative Writing with AI – A Skill You Can Learn
5. Floss your feed – boost your content strategy with AI

1. Brush your brand

Let your brand shine

A session for anyone who's ready to get creative. Dolf invites you to develop a strong and original creative idea for a brand. A brand? Yes, perhaps an existing one you'd like to revitalize. Or one of the brands of your organization. You could also take a project you're currently working on and create a compelling image, a killer headline, and compelling copy and content. Internal branding, in plain English.

A few blank sheets of paper, markers, and a healthy dose of CI – creative intelligence. Open those creative windows and surprise yourself and the other participants with an original approach. It's a matter of cheerful and free association, dramatizing and visualizing unique promises, and – that's where Prodent comes in – thinking your ideas through. Because behind every idea, there's another idea.

Speaker

Always struggling with a good idea—that's what characterizes Dolf Weverink. He's a conceptual thinker, a storyteller, and a writer of compelling copy. He's also an inspiring educator, trainer, and coach.

2. Create a podcast

Let us hear from you

In this workshop from podcast agency AS WE SPEAK, you'll gain practical tools on how to develop and record your own podcast as a communications professional. Practical, inspiring, and immediately applicable to your brand or organization. During the workshop, you'll also get hands-on with creating a podcast.

Speakers

Arne van den Berg's love of audio began with four and a half years at RTV Utrecht and then ten years at Radio 4,5. He always focused on commercial/editorial (non-spot/sponsorship/branded content) and collaborated with top brands. Over four years ago, he and former 538 colleagues launched a podcast company: As We Speak Podcasts. They create high-quality, impactful podcasts for people, brands, and organizations.

3. The future of visual content

Authentic, fast and smart

In a time when our screens are flooded with fast, perfect (and often fake) content, the power of authentic visual content is more important than ever. Viewing behavior is changing, AI tools are developing rapidly... but what does that mean for you as a communications professional and content creator? Not in the distant future, but right now?

During this inspiring, hands-on session, experienced trainer Pelpina will show you how to create powerful visual content today that stands out and resonates. Using accessible tools like CapCut and Canva, she'll demonstrate how to intelligently apply AI to work faster and more creatively, all from your phone.

From authentic videos to striking photos: you'll learn how to communicate visually in an age of short attention spans. Get started, discover new tools and formats, and get immediately applicable tips for your visual content strategy.

Speaker

Pelpina Trip is a seasoned trainer and inspiring international speaker with years of experience in video marketing, content creation, and storytelling. With her infectious energy and practical approach, she teaches you how to create powerful visual content yourself using simple tools like your smartphone and smart AI apps. Pelpina distills complex techniques into concrete steps and inspires professionals to be visible in a way that suits them and the times they live in.

4. Creative Writing with AI (FULL!)

A skill you can learn

Creative writing isn't a trick—it's a skill you can train. Especially now that AI is increasingly co-writing. It's becoming even more crucial that you stay in control. Because a good prompt starts with a good idea. And that requires imagination, a flair for language, and courage.

Trainer Benthe van Loo van Eck challenges you to think more sharply, articulate more effectively, and use your creativity as the foundation for clever prompts. Because the better your input, the better the output. No one-size-fits-all, but texts that resonate, engage, and resonate.

You'll get started with practical exercises and clever examples. Whether you're working on campaigns, content, or creative concepts, you'll leave this session feeling energized, with concrete tools, and, above all, eager to stay creative in the AI ​​era.

Speaker

Benthe Meurs is a communication trainer at Loo van Eck. "You won't have anyone put your writing down too quickly. In my training sessions, we work together to find the clearest way to formulate your message. This way, your writing gets the attention it deserves."

5. Floss your feed

Boost your content strategy with AI

Want to use AI for more than just content production? Then this workshop is a must. In this interactive session, Niels Lange will show you how AI can serve as a smart sparring partner in developing and refining your content strategy. No technical talk or training sessions, just an inspiring look at how you can harness the power of AI to generate better ideas, sharper choices, and greater focus in your content approach.

Whether you're working on a new positioning, a campaign concept, or a content calendar, this workshop will give you fresh tools and surprising perspectives to truly use AI strategically. Be amazed by what happens when you teach an algorithm to think along instead of just execute.

Speaker

Niels Lange is an expert at the intersection of strategy, creativity, and technology. He helps organizations and teams use AI not as a replacement, but as a reinforcement of their thinking. He does this as a communications strategist for governments and NGOs and as a trainer at Van der Hilst. Don't expect a theoretical presentation from him, but practical insights, concrete examples, and hands-on exercises you can put into practice right away.

About Expedition Content

On Thursday, October 9, 2025, Babbage will organize again Expedition Content – the most versatile expedition for communication professionals, content specialists and (web) editors. This time we travel to the Prodent factory in Amersfoort. The theme this year? Sink your teeth into the future!

During Expedition Content, you can create your own program. Choose from three inspiring workshops to future-proof your content. Whether you're curious about smart AI tools, want to communicate more effectively, or want to create sustainable, accessible content... You'll discover it all at Expedition Content 3!