Basic Spokesperson Training at Van der Hilst

How does the day out?

What does the training look like?
The program consists of 6 meetings with alternating subject teachers. The teachers have earned their spurs in the spokesperson profession and enthusiastically share their knowledge and experiences with you.
The study load is on average 2 hours per week (excluding meetings)

The basic training has been developed on these 3 pillars.

Context of the subject of Spokesperson (lesson 1)
The Essential Skills of a Spokesperson (Lessons 2, 3, 4, 5)
The Practice of the Spokesperson (Lesson 6)

• Lesson 1: Introduction to the subject of spokesperson
  Lesson 2: Core Message, Storytelling and Spokesperson Lines
  Lesson 3: Framing, nudging and language
  Lesson 4: Crisis spokesperson
  Lesson 5: Media and camera training
  Lesson 6: Combination of working visit and live case

What are you learning?

• Trends and developments in the field ofWorking with media and journalists
• Crisis communication
• Key messages, framing and language
• Practicing speaking for the camera

Afterwards, you will feel more confident and know exactly how to professionally convey your organization's story.

View the course and register via From the Hilst

This training is provided by our partner Van der Hilst. If you follow a training at Van der Hilst, you will always have a permanent mentor. This person, in addition to many years of experience in the field of communication, also has coaching skills. The teachers all have years of experience in the field of communication and have developed as a supervisor/trainer/coach. You will work exclusively with recognizable case studies and examples from the field of communication. As a competence developer, Van der Hilst is top-of-mind among communication professionals. Fellow participants, like you, come from the field of communication or are interested in it.