It's all social media's fault

Or not? What you, as a content creator, can do.

Everyone's talking about social media. That it's addictive. Bad for your mental health. That you can't live without it as a brand or creator. But how do you actually use it consciously? In the interactive conclusion of Expedition Content 2025 Join social media expert Kirsten Jassies as you explore what you, as a content creator, can do within the complex playing field of reach, algorithms, and responsibility.

We'll engage in conversation based on a few compelling, relatable statements. Think of things like: "Do you, as a brand, always have to be on TikTok?" or "Are you allowed, as a creator, to use every trick in the book to keep people watching your video for as long as possible?" Along the way, Kirsten will share insights from her latest book and examples of creators and organizations doing things a little differently. Because no, it's not all social media's fault; you have influence too.

About Kirsten Jassies

Kirsten has been a social media expert from the very beginning. She's been training and advising creators, brands, and media outlets on online storytelling for over 15 years. In her new book, "It's All Social Media's Fault," she delves into the influence of big tech, algorithms, and visual culture. Her goal: awareness and practical choices. What do you show, and what don't you? How do you, as a creator, survive in a world constantly demanding your attention?

Would you like a preview?

In the episode of COMPOD below, Monique talks to Kirsten about the opportunities and downsides of social media. As a communications professional, you can't do without social media to reach your target group(s). But do you actually still want to be on it? X, TikTok, Instagram, WhatsApp... ethical dilemmas, AI, addiction, geopolitics, algorithms – it's all covered.