Keynote: from message to experience!

Getting started with immersive experiences

Virtual reality is no longer just for the tech world. It also offers opportunities in communication to make your message unforgettable. During the keynote of Expedition Content 2025 Speaker Robin de Lange will introduce you to the world of Immersive Experiences (IX). Whether it's a campaign, event, or educational content: discover Immersive Experiences (IX) that your target audience will remember and share online.

During this keynote, you'll discover how to use VR and interactive installations to connect, engage, and activate your audience. You'll get answers to questions like:

• What goes into developing a VR experience?
• How is such an experience created? And what does it cost?
• How do you translate a communication question into an interactive experience?

About Robin de Lange

Robin de Lange (born 1986) is the founder of the VR Learning Lab, where he focuses on the use of XR & AI in education and events. He leads development projects, lectures at Leiden University, and provides training, lectures, and workshops for hundreds of professionals.