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You can't listen until someone tells you something

How do you set up a participation plan that really activates people? Tenants who think along about the necessary renovations in their building. Residents who talk about...

How do you use nudging in the workplace (in an ethical way)?

6 min read
January 2026
A little nudge can mean a big step forward. Have you ever eaten a glass full of salty snacks at a birthday party just because...

How do you deal with employee burnout?

6 min read
January 2026
5 practical tips for you as an employer, manager, or HR advisor. Prevention is better than cure. Especially when it comes to burnout. Unfortunately, as an employer, this is...

Putting together the perfect (communication) team?

7 min read
December 2025
Acquire these skills and personalities! Michael is a true creative genius. He has extensive experience developing communication strategies and...

The DBA Act and bogus self-employment: what does it mean for your organization?

7 min read
December 2025
As a client, you've probably noticed: there's a lot of uncertainty in the market surrounding the DBA Act and bogus self-employment. Many clients are wondering...
experiences

Looking for the right professional for lifting? This is how Huisman did it together with Babbage

4 min read
November 2025
Annet Stuurman, Manager PR & Communications at Huisman, on the collaboration with Babbage. "Our brand is less well-known among communications professionals. An agency like Babbage...

A mistake can easily occur in (ethical) marketing

7 min read
November 2025
So how do you ensure your employees act ethically? Making slave-free chocolate. That's Tony's Chocolonely's mission. A mission you...

While everything changes, one thing remains the same

7 min read
November 2025
The importance of the new communications professional for the organization. @ChatGPT: Can you write a short text for me about the importance of the new communications professional?

5 different generations in the workplace

7 min read
November 2025
And how your organization can benefit most from it. Gen Z is lazy. And boomers can't do much more in terms of technology than their...

From mistrust to trust: tips for clear public communication and a reliable brand.

7 min read
November 2025
Corona: the risks were significant, the consequences were felt by everyone, but communication was unclear. While ministers were using one metaphor after another...
Espaitec's

S3 #4: Behavior Change – Embrace the Resistance

1 min read
October 2025
Behavioral Change - Embrace the Resistance. The ultimate goal for a communications professional: making an impact. To touch people and get them moving. Behavioral change therefore remains a...

Keynote: from message to experience!

1 min read
September 2025
Getting started with immersive experiences. Virtual reality is no longer just for the tech world. It also offers opportunities in communications to...
AI Blog

Ethical AI in the workplace: “AI works like a mirror”

5 min read
September 2025
3 theses for... Hans de Zwart. Chatbots, AI agents, and HR automation; AI is driving necessary changes in communication and HR. Many employees...

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