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Employer Branding – Starting internally means winning externally
You see it in all sorts of forms. Employer Branding seems to be the magic trick to bind and captivate your employees. How that works in a large organization, Maarten and Monique discuss with Claudia Zwitser, Head of Recruitment & Employer Branding at the Dutch Railways. How do you tackle that with some 900 open vacancies? And is employer branding easier for a well-known organization?
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, the communication podcast by Babbage! There is a lot going on in the field of communication and there are so many great stories to tell. That is why Monique van Vliet, Managing Partner at Babbage, explores a different theme within communication every third Tuesday of the month. In each episode she talks to an expert in the field. Produced by podcast agency As we Speak.
Show notes
The guest
Claudia Zwitser is Head of Recruitment & Employer Branding at NS and has worked at NS for 16 years in various marketing communications roles.
More information on this topic
- Article Werf&: 'How the NS managed to fill almost 5.500 vacancies in one year'
- EVP: Employee Value Proposition. What do you have to offer as a company to new colleagues. You get your EVP from your own company.
- Babbage Employer Branding, article on Werf&: 'How do you create a campaign for yourself, as an expert in recruitment and communication?'
- Current figures labor market at Intelligence Group
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