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Behavior change – it starts with behavior
Eat more vegetables and fruit, exercise more, eat less meat. There is a big gap between knowing & wanting and being able & doing. In this episode we use tools from change science with behavioral psychologist Bob van Dam to bridge this gap. Where do you start, what is the power of behavioral psychology and aren't we going a bit overboard with nudging?
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, the communication podcast by Babbage! There is a lot going on in the field of communication and there are so many great stories to tell. That is why Monique van Vliet, Managing Partner at Babbage, explores a different theme within communication every third Tuesday of the month. In each episode she talks to an expert in the field. Produced by podcast agency As we Speak.
Show notes
The guest
Bob van Dam is a behavioral psychologist at Dijksterhuis & van Baaren/Behavior Change Group. He helps organizations gain a better grip on the practice of behavioral change.
More information on this topic:
- D&B Behavior Change: website
- Behavior Change Group: website
- Behavior Change Academy: website
- Blog '7 tips for changing the behavior of your target group'
- Campaign 'One against loneliness'
- Nudging is a technique that stimulates behavior change without coercion. It uses subtle encouragement and suggestions. The goal is to help people make better choices without restricting their freedom. Examples include placing healthy snacks at eye level or adding social norms to messages to encourage desired behavior.
- Book 'Nudgee'
- Campaign 'Donor register'
- More info about 'Behavioral scan'
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