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Prinsjesdag special – the secrets of The Hague spokespersons
Every third Tuesday of September it seems like the same old story: the budget, the plans that leak out in advance, the hats. Is something surprising finally happening? This year's Prinsjesdag is truly unique, after the fall of the cabinet and at the start of the election campaign. In this episode of COMPOD, Maarten and Monique take a look behind the scenes of Prinsjesdag with spokesperson, strategic advisor and media trainer Ward Bezemer. He was spokesperson for Sigrid Kaag, Hugo de Jonge, Frans Timmermans and Dilan Yeşilgöz, among others. Someone with a real political antenna! Ward takes us into the secrets of spokespersons, spin doctors and the Binnenhof!
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, the communication podcast by Babbage! There is a lot going on in the field of communication and there are so many great stories to tell. That is why Monique van Vliet, Managing Partner at Babbage, explores a different theme within communication every third Tuesday of the month. In each episode she talks to an expert in the field. Produced by podcast agency As we Speak.
Show notes
The guest
Ward Bezemer is a spokesperson, strategic advisor and media trainer. He knows the main players in politics well and was a spokesperson for Sigrid Kaag, Hugo de Jonge, Frans Timmermans and Dilan Yeşilgöz-Zegerius, among others. Ward has been walking around the Binnenhof for years, so he is someone with a real political antenna.
More information on this topic
- Visit the website from the Central Government for more information about Budget Day.
- For more information about the Babbage Company Spokesperson Pool, please contact Monique.
- Custom Made Spokesperson program at Babbage's
- What is a spin doctor? A spin doctor is a communications professional who focuses on influencing the public’s perception of a person, organization, or event. They use strategic communications and media appearances to promote positive perceptions and minimize any negative aspects. For example, spin doctors may selectively present information, use framing techniques, and manage media relations to spread the desired story. Their goal is often to manage image and create favorable circumstances for their clients.
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