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Data & Communication – Step Out of Your Comfort Zone
Data and communication are increasingly converging. Data is increasingly becoming the driving force behind decisions. As a communication professional, you will also have to deal with this a lot. But still, the world of data often sounds unattainable. In this episode of COMPOD, Monique bridges the gap between data marketing and communication. She does this by talking to David den Besten, freelance Senior Online Marketeer. David teaches you how to step out of your comfort zone and start using data in an accessible way.
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, the communication podcast by Babbage! There is a lot going on in the field of communication and there are so many great stories to tell. That is why Monique van Vliet, Managing Partner at Babbage, explores a different theme within communication every third Tuesday of the month. In each episode she talks to an expert in the field. Produced by podcast agency As we Speak.
Show notes
The guest:
Data and communication are increasingly converging. Data is becoming more and more the driving force behind decisions. As a communication professional, you will therefore have to deal with this a lot. Yet, the world of data often sounds out of reach. Together with David den Besten , freelance Senior Online Marketer, Monique bridges the gap between data marketing and communication. David teaches you how to step out of your comfort zone and get started with data in an accessible way.
More information on this topic
- Measuring brand awareness by Attentive Seconds: How many seconds did the receiver consciously see a communication expression? Read here more about measuring attention.
- Visit sites like Frankwatching for accessible content about data and communication
- David den Besten: “Pas data triangulation add: work with three different sources – that can also be your own experience – and combine them with two or three other sources that do or do not confirm your idea or experience. If those sources support your insight, you can confidently follow that course, without having to strive for 100% truth-finding.”
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