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Towards the future of the profession – communication then, now and in the future
In this episode of COMPOD, we celebrate Babbage's 25th anniversary by looking back at the development of the communication profession and looking ahead to the challenges and opportunities of our profession in the future. Together with emeritus professor of Communication Sciences Betteke van Ruler and special professor of Strategic Communication Lotte Willemsen, Monique discusses themes such as ethics, the human dimension and the impact of AI. How do we remain relevant in a rapidly changing world? And how do science and practice relate to each other in our profession? Find out in this special episode of COMPOD!
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, the communication podcast by Babbage! There is a lot going on in the field of communication and there are so many great stories to tell. That is why Monique van Vliet, Managing Partner at Babbage, explores a different theme within communication every third Tuesday of the month. In each episode she talks to an expert in the field. Produced by podcast agency As we Speak.
Show notes
The guests
The field of communication is constantly evolving. The rise of AI, the call for more ethics, and the focus on the human dimension create new challenges as well as opportunities. On the occasion of Babbage’s 25th anniversary, Monique enters into conversation with Emeritus Professor Betteke van Ruler and Special Professor Lotte Willemsen . Together, they look back on the development of the field and look ahead. On the power of reflection, the role of science, and the importance of remaining curious.
More information on this topic
- Read the publications by Lotte Willemsen for SWOCC
- European Communication Monitor 2023: “One in two communication professionals struggles with ethical dilemmas on a daily basis”. Read here the entire ECM 2023 Report.
- View the advertisement from Coca Cola which is completely generated by AI.
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