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Marketing, communication and content. That is our world. A world that revolves around making connections.Our solutionsShare knowledgeRecently visited -
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Marketing, communication and content. That is our world. A world that revolves around making connections.For clientsShare knowledgeRecently visited
Behavior change – embrace the resistance
The ultimate goal for a communications professional: making an impact. To touch people and motivate them. Behavioral change therefore remains a hot topic in our field. But is it really your job to strive for behavioral change? And how do you deal with resistance? From your target audience and your client? In this episode of COMPOD, Merlijn talks with Susanne Afman, Communications Advisor and Campaign Strategist at Babbage, and Paul Peeters, Behavioral Advisor at Behavior Change Group. Together, they discuss how communications advisors can work smartly and ethically on behavioral change. And why resistance is actually valuable.
Listen to the episode here via Spotify
About COMPOD, the communication podcast
Welcome to COMPOD, Babbage's communications podcast! There's a lot happening in the communications industry, and there are so many great stories to tell. That's why Merlijn Wessels, Manager of the Inhouse Communications Agency at Babbage, explores a different communication topic every third Tuesday of the month. Each episode, she talks with an expert in the field. Produced by podcast agency As we Speak.
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