S3 #5: Search with AI – the end of SEO?

Search with AI – the end of SEO?

Search is fundamentally changing. Where you used to click on blue links, you now get instant answers from AI. But what does this mean for the visibility of organizations? And how do you ensure your information is still found and trusted? In this episode of COMPOD, Merlijn talks with Etienne Donicie, SEO specialist, trainer, and author. Together they explore how search is shifting from Google to AI and social media platforms, why SEO isn't disappearing but changing, and what communication professionals must do now to remain discoverable in a world where AI increasingly determines the answers.

Listen to the episode here via Spotify

About COMPOD, the communication podcast

Welcome to COMPOD, Babbage's communications podcast! There's a lot happening in the communications industry, and there are so many great stories to tell. That's why Merlijn Wessels, Director of Marketing & Sales at Babbage, explores a different communication topic each episode. Each episode, she talks with an expert in the field. Produced by podcast agency As we Speak.