The 11 pluses of print

In our digital age, offline shopping seems to have all but disappeared. While we do more and more online, print remains special and valuable. In fact, print offers many advantages that digital versions cannot. From physical durability to a unique reading experience without distractions, printed media continues to play a role, even with younger generations. In this article, we discover why print is still so beloved and what the 11 advantages of print are in your communication strategy.

1. Print as a tangible message. The content of a paper magazine remains visible and therefore offers a less fleeting brand experience. A print magazine is opened more often, so people see your message repeatedly.
2. More enjoyable reading. Reading from paper is still more pleasant than from a screen and it helps us escape screen fatigue.
3. Sustainable in print. No data centers or network infrastructures. Choose a tree-free magazine, sustainably produced with organic inks, on green energy and with recycled paper or paper from agricultural residues.
4. Deeper and longer-term involvement. With digital content, the reader scrolls through the content more quickly. According to the results of the Media Experience Readers take the time to read a print magazine and thus involve the reader more deeply and for a longer period of time in the content.
5. Reading without distractions. A paper magazine is free of pop-ups or notifications. Because readers are fully focused on the content, this directly contributes to a positive experience for your target group.
6. Shadow readers. A printed magazine can be placed on the coffee table or in the waiting room, allowing family members, colleagues or visitors to read along and broadening your target group.
7. Coffee table function. A beautifully and visually high-quality designed paper magazine is not something you simply throw away. The exclusive experience of beautifully designed layouts and impressive photography cannot be offered online.
8. More room for emotion. A paper magazine offers more space for emotion and inspiration. With inspiring content you create a deeper emotional connection with your readers.
9. Reliability and credibility. Sometimes when you're online you don't know what's true anymore. According to the Magazine Media Association (MMA) readers have more confidence in print media for credible information.
10. Crash in digital systems. Technical issues affect the effectiveness of digital marketing strategies. For conveying an important message to your target audience, print is more reliable and stable.
11. Popular with Gen Z. Research shows that Gen Z is increasingly opting for offline content to disconnect from the constant digital noise. And instead of endless content, print has a beginning and an end.

In short: an attractive print expression is a rock-solid piece of branding. It is a valuable addition to the digital strategy, to reach a wider audience and strengthen the message.

With us in-house agency for communication and content We are happy to help you with exciting concepts, creative design and inspiring content to create a visually attractive magazine.
Contact Merlijn Wessels directly, merlijn.wessels@babbage.nl.