Workshop Round 2 of Expedition Content

The content revolution has begun. And now you build on that. Below you will find the workshops of Round 2 of Expedition Content 2026You are already off to a good start, and it is only getting better. What will your next workshop be? Your route, your revolution.

1. From SEO to GEO: how do you stay visible in AI search?
2. Nostalgic Aesthetic – old brands come back to life
3. No one watches this (anymore): here's how to fix your content
4. The Anti-AI AI workshop
5. AI literacy: risks and opportunities

1. From SEO to GEO: how do you stay visible in AI search?

We no longer search only via Google, but also via ChatGPT, Google AI Overviews, and AI Mode.

In this workshop, Etienne Donicie shows what this means for your content, structure, and findability. You will get the latest on AI search, the agentic web, and structured data. You will also see how to create structured data for your pages yourself. After all, you can do more yourself than you think.

Therefore the How do you find me?-Cheat sheet in hand: a compact checklist to get started immediately with better search engine visibility and AI search.

About Etienne Donicie

Etienne Donicie provides training on AI, ChatGPT, SEO, and social media. With Schrijven voor het Brein, he helps organizations create content that is better found, read, and used.

He has been working with online content since 1995. In 2026, he was the first in the Dutch-speaking world to publish a book on visibility in AI search: How do you find me?

In his training sessions, Etienne translates the latest developments in search, AI, and content into practical steps that participants can immediately apply themselves.

2. Nostalgic Aesthetic – old brands revived

The past is hip and happening! From vinyl, vintage clothing, household appliances, bicycles, and furniture to wallpaper, glasses, and music, from soul to Ramses Shaffy. In this workshop, you step into the Nostalgic Aesthetic trend, and you get to work with a brand or an item from, say, 20 to 30 years ago. In small teams, you develop a creative idea so that something from the past becomes attractive and, above all, relevant again.

You get a few suggestions, but you can also go completely your own way. Anything goes!

The end result: a creative-strategic concept that makes an old familiar brand appealing to the target audiences of today and tomorrow. How do you do that? By opening your creative and conceptual shutters, associating freely, and translating your ideas into a few sleek sketches, a heartwarming brand story, and powerful copy. You make it clear for whom your example of Nostalgic Aesthetic is attractive, a must-have.

About Dolf Weverink

'For everyone who is ever bothered by a good idea,' Dolf Weverink once wrote at a creative workshop. He is one of those himself; he always has an idea. The trick, of course, is not to be bothered by it, but to do something with it. Well, you get that chance during the creative workshop. Nostalgic AestheticYou get to work with brands and items from the past that are (still or again) worthwhile and build a brand-worthy story around them. And before you know it, your idea is a must-have for the growing group that loves vintage and retro. 

Dolf is a writing trainer and copywriter. Always up for something new. Loves original ideas, vinyl, and black coffee.

3. Nobody watches this (anymore): here's how to fix your content

You know the feeling. You’ve carefully crafted a message. It’s spot on, well-aligned, and strong in content, and yet… nothing happens. Hardly any reach, little interaction, and absolutely no genuine attention.

In this session, we explore why that happens. Not by broadcasting, but by looking. What makes you stop scrolling? Why does one video feel immediately relevant, while another does not at all, even though the content might be better? We turn the perspective around: from what you want to tell, to what someone wants to see, feel, or recognize in the first few seconds. From there, you get to work on your own content. You take it apart, rebuild it, and translate it into a form that actually works in the current social landscape. With the help of AI, you accelerate that process: you test new angles, sharpen your message, and discover how to arrive faster at ideas and formats that suit your target audience and the current times.

In the end, you hold not only a concrete concept or video idea, but above all, a different way of looking at things. Because if no one sticks around, you have not just a content problem, but an attention problem. And that is exactly where the solution begins.

About Kirsten Jassies

Kirsten Jassies is a social media expert, speaker, and trainer. She helps brands, media, and professionals use social media smartly and creatively. She has written several books on social media, including Insta-proof en It's all social media's fault (2025). In addition, she is regularly asked by news sites and media to act as an interpreter and expert on trends, platforms, and online culture.

4. The Anti-AI AI workshop

How do you use AI without your content losing its soul?

I've noticed that a lot of content is currently being created faster with AI… but at the same time, it is starting to feel increasingly slick, distant, and interchangeable. Yet it is precisely the content that feels human that often generates the most trust and impact.

In this workshop, I would like to take participants through topics such as:

• Real-life examples of AI content vs. human content
• Live content analyses (so, for example, that they are allowed to submit content/pages in advance)
• AI versus human hooks
• How content sometimes becomes “too perfect”
• Why small imperfections actually inspire confidence
• How to use AI for speed, but not for your soul

About Pelpina Trip

Pelpina Trip is a social video expert, speaker, and founder of VideoSmart Academy. She helps companies, teams, and creators make content faster, smarter, and more human using smartphone video and AI tools, in a human way. With her energetic and practical approach, she has trained hundreds of organizations in social video, content creation, and AI.

5. AI literacy: risks and opportunities

Almost everyone uses AI. But do you use it consciously? European AI legislation states that employees must know what AI is, what it can do, and where things go wrong. It is a requirement, therefore, but a good one. Because those who possess this knowledge can deploy AI more effectively. 

In this workshop, we dive in together. We start with a quiz: how AI-literate are you, really? Next, we discuss the risks. We cover everything from bias and privacy to that one colleague who runs *everything* through ChatGPT or Copilot. Finally, we address what really matters: the opportunities. With a practical exercise that you can immediately apply to your own work.

You will go home with more knowledge, a sharper eye, and concrete tools. So that you can deploy AI effectively and responsibly. And, of course, so you can share fun AI facts at a birthday party. 

About Max Ploemen

Max Ploemen has been working with great dedication as a communication trainer at Loo van Eck for over three years now. He provides various oral and written training courses to diverse organizations, helping professionals improve their communication skills—with and without AI. His driving force? Fostering understanding and collaboration between people, both in conversation and in writing.

About Expedition Content

On Thursday, October 8, 2026, we 'storm' the iconic Woerden Castle for a new edition of experienceditie ContentThe world of content and communication is changing rapidly. Rules are blurring, AI is moving to the forefront, and the pressure to remain relevant is growing. Time for a content revolution, time to break, build, and connect!

You are going to:

• Break with what is stuck.
  Which rules do you still follow without giving it a second thought? We are pushing the boundaries of AI, communication, and content. What is possible, what is just barely possible. And what if you just give it a try?
• Building without borders.
  Let go of how things 'should be' and get to work. In three workshop rounds, you will create, test, and improve ideas that you can apply immediately.
• Connecting with what matters.
  Amidst all the tools and speed, people remain central. How do you ensure your content resonates, builds trust, and makes a real impact?