13 Januari 2026
Online - free (via Zoom)

How do you ensure compliance with the fireworks ban? (webinar)

In this webinar we will Gea Schonewille (Behavior Change Group) en Susanne Afman (Babbage) you in the strategic approach that they have developed together with the municipality of Zwolle.

In 45-60 minutes We answer the main question of the research: how can we encourage residents of the municipality of Zwolle to comply with the ban on fireworks?

How do you ensure compliance with the fireworks ban? (webinar)

The Zwolle city council has decided: from New Year's Eve 2025 to 2026, the city will be fireworks-free. But a ban doesn't automatically mean a change in behavior. How do you address the resistance of residents who see fireworks as an indispensable tradition? And how do you ensure effective communication without leading to resistance and confusion?

How does the day out?

What you learn:

  • Which behavioral determinants such as tradition and the social component play a role in whether or not the ban in Zwolle is complied with;
  • How to use techniques like 'recognizing resistance' and humor to break down psychological resistance to the ban;
  • How to create support among different target groups by activating values ​​such as 'benevolence' (understanding and compassion) and 'universalism' (environmental awareness).

For who?

For professionals involved in setting up and implementing public campaigns on behaviour change and regulation.

Think of:

  • Communications advisors and policy officers of municipalities and other government agencies;
  • Strategists and campaign managers who work on social themes;
  • Employees of Law Enforcement and Safety who are interested in behavioural aspects of regulations;
  • Anyone working on projects with a strong emphasis on behaviour change and local community involvement.

12:00 - 13:00
Webinar via Zoom
€ free

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