June 27, 2025
Ede region

Communication strategy for communication professionals

Your communication strategy is the basis for all communication activities that you perform. With a clear choice in target groups, goals and resources, it becomes clear to everyone what the course is.

After this training you will know how to translate organizational goals into a communication strategy. You will know which building blocks belong in the Analysis, Strategy and Approach blocks. You will be able to work systematically and structured on complex questions. You will have developed a creative strategy in a roadmap.

For communication professionals who want to work more strategically. And everyone who wants to delve deeper into strategic thinking and doing in the field of communication.

How does the day out?

In this training by Loo van Eck you will learn to think strategically. What are the most important canvases and models for a communication strategy? What is your vision on the communication of the organization? What are the most valuable models when creating a communication strategy? How do you determine the priorities?

You will also learn to develop a creative communication strategy yourself. How do you develop such a creative communication strategy yourself? How do you use AI tools when creating a strategy? How do you create a roadmap? How do you make your strategy seductive? And how do you make the transition from operational to strategic work?

This training is a nice mix between thinking and doing. In an interactive way and with the necessary humor we make 'strategy' concrete. We do this with a lot of practical tips and insights. We also discuss best practices and we go into how you as an advisor make the translation from operational to strategic. Of course you will also get creative yourself by working out your own communication strategy in a roadmap.

€ 695.00 pp

Want to participate in this event?

This training is given by our training partner Loo van Eck. For questions and registration you can contact them.

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