How does the day out?
AI turns your creative process upside down. Creating content is getting faster, easier, and, ideally, better. You suddenly have an endless supply of ideas and a production department in your pocket. But AI can't deliver customized work without your help. If you don't tell us exactly what you need, the output will be too generic. But… AI is nothing without you. You possess something no algorithm possesses: a sense of context, brand identity, and human emotion. You are the lead, AI is the executor. You set the course. In this training, you'll discover how to optimize the collaboration between yourself and AI.
During this training you will learn
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- All about AI and content creation: What is AI? How does it work? What's possible? What's coming? What are the benefits?
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- Giving the perfect briefing to your digital assistant
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- Critical review and fine-tuning: when is a text 'good enough'? and how do you recognize typical errors in AI images?
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- Integrating AI into your daily workflow
After this training
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- Do you know exactly which text and image tools are worth using?
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- Do you master the art of prompting for both texts and visuals?
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- Create complete content in an instant: story & image that match each other;
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- Are you AI-literate in the field of content creation;
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- Do you understand where the ethical and legal boundaries lie within your field of work?
This training is for anyone who:
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- Communications professional who wants to make more impact in less time;
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- Want to put your organization more prominently on the map visually and textually;
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- Not wanting to stand on the sidelines while the communications profession is changing dramatically.