After the training, you will be able to attract and retain the attention of your readers. You will know how to motivate your readers to take action. And you will experience (even) more pleasure in writing texts. This training is perfect for anyone who wants to make their texts more powerful and lively. For example, copywriters, (corporate) journalists or editors, but certainly also policy officers or advisors.
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for professionals
Marketing, communication and content. That is our world. A world that revolves around making connections.For professionalsRecently visitedNo pages or posts viewed recently.
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Marketing, communication and content. That is our world. A world that revolves around making connections.For professionalsShare knowledgeRecently visited
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June 19, 2025
Ede region
Creative writing
How do you grab the reader's attention? And how do you keep that attention? In short: how does your text get the attention it deserves? You will learn it during this training.
Our partners
How does the day out?
In this training by Loo van Eck you will learn to apply successful writing techniques. Show don't tell, perspective, storytelling, cliffhangers, style exercises, zooming in and editing. Writing techniques that move the reader to action. Inspired by the best examples. With smart tips and tricks from literature.
You will get started yourself under the guidance of a writing expert. With a writing technique that we copy from Roald Dahl, you can turn a text about winter tires or getting a flu shot into an exciting affair. And an old French master helps you to involve the reader more in what you want to say. With original and stimulating exercises, we prepare you to approach your daily writing practice more creatively.
€ 1050.00 pp
Want to participate in this event?
This training is given by our training partner Loo van Eck. For questions and registration you can contact them.
