What does the day look like?

Ready to shake things up? You’re not going to play by the rules. You’re going to push boundaries.

We start with a plenary session at 9:30. After that, you choose your own workshops. And we will also conclude together with a session and drinks!

One day, at a place where history and innovation meet, full of energy, experimentation, and new perspectives. No boring lectures. You roll up your sleeves and get to work yourself! This is what you do:

• Break with what is stuck.
  Which rules do you still follow without giving it a second thought? We are pushing the boundaries of AI, communication, and content. What is possible, what is just barely possible. And what if you just give it a try?
• Building without borders.
  Let go of how things 'should be' and get to work. In three workshop rounds, you will create, test, and improve ideas that you can apply immediately on Monday.
• Connecting with what matters.
  Amidst all the tools and speed, people remain central. How do you ensure your content resonates, builds trust, and makes a real impact?