Marketing communications: a profession in its own right
The terms 'marketing' and 'communication' are often used interchangeably. This is because these disciplines are closely linked. When communication takes place in marketing, we speak of 'marketing communication'. Vacancies in this field require professionals who are driven to convey the marketing message to the target group. This person knows the available communication tools, can make strategic choices in this and knows how to use these tools in a well-considered way to achieve the marketing objectives. Well, that was quite a mouthful. Let's take a look at some examples of marketing communication functions.
Specialisms within marketing communications
As a marcom professional, you are an expert in the last 'P' of the marketing mix, namely Promotion. What this exactly entails is recorded in a marketing communication plan. Depending on your career level, marketing communication vacancies require you to think about the promotional resources to be used. Other vacancies require you to be or want to become a specialist in a sub-area. Some examples of skills that are required in marketing communication vacancies:
- Storytelling on social media;
- Generating engagement with newsletters;
- Using PR effectively;
- Sponsoring & events;
- Devising and implementing cross-media campaigns.
What do we do?
We founded our company Babbage about 25 years ago out of passion for the marketing and communication profession. We are the connecting link between ambitious professionals and challenging organizations. As a result, we always have a number of marketing communication vacancies and assignments, with which you can take the next step in your career. We work for and with clients such as Philips, ING, ministries, provinces, Rijkswaterstaat, colleges and universities. But also with many non-profit and SME organizations. As a recruitment agency, we advertise marketing communication vacancies. In addition, we actively search for the best candidates for the vacancy or assignment within our pool of professionals. It is therefore certainly worth registering with us as a professional!
Register now for marketing communications vacancies
You now know that as a marketing communications professional, you have come to the right place. View our vacancies and projects, register, and before you know it, you could be working for one of our clients. Do you have any questions about marketing communications vacancies, or can we help you with anything else? Feel free to call us at +3120 4414707 or get in touch.
