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From damage control to image boost: how is your knowledge of crisis communication?

1. What is a common mistake in crisis communication?
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2. How can you best maintain the trust of your stakeholders during a crisis?
One answer possible
3. It is important to apologize during a crisis.
One answer possible
4. What is the best medium to communicate through during a crisis?
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5. What does attribution theory say?
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6. What do we mean by the stealing thunder technique in the crisis communication field?
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