Communications & Branding Expert
Your responsibilities as a Communications & Branding Expert are:
In this role, you’re contributing to the execution of the global corporate communications strategy to inform, engage and connect internal audiences and build brand ambassadors through diverse channels, media and tools. You’ll be exploring digital and other ways to get Caldic’s stories across; think for instance of podcast, blog, video and other tools. It’s your job to deliver key messages in a compelling way. You’ll create content with varying lengths and for different formats - from interviews to posts - with a conversational, engaging tone of voice.
What does this entail?
• Strengthen our corporate brand; shaping and delivering an online and offline program that is focussed on enhancing visibility and engagement;
• Business partner support and content creation for key initiatives from adjacent functions such as HR, Legal and QHSE (Quality, Health, Safety and Environment);
• Ensuring that the content you create and existing content is on-brand and aligned with the brand positioning Caldic is aiming to achieve;
• Assess and report on analytics to evaluate engagement levels across digital channels (like Yammer) and suggest improvement proposals;
• Monitor implementation of brand guidance and graphic standards and secure compliance across the global organization.
We are looking for a Communications & Branding Expert with
• A Master's degree in Communication, Marketing, Journalism, Design, English or similar;
• 5+ years of experience in a communications or marketing communications role, in a dynamic international B2B organization;
• Extensive experience with storytelling, visualization, videos and vlogs;
• Excellent editorial, written and verbal communication skills with an eye for detail and strong execution;
• A high proficiency in the English language or a native speaker.
You’re also:
• Digital savvy, familiar with common content management systems (e.g., Sitecore and SharePoint) and video editing tools. Experience with graphic design software is a plus;
• Creative and able to develop content that is original and generates engagement;
• An outstanding communicator, who is able to connect and engage stakeholders on all levels;
• Project management skills: ability to manage several projects. Building and maintaining positive relationships with international colleagues and external parties;
• A team player and inspiring sparring partner, that brings in flair and flexibility;
• Independent and self-starting with the drive to get things done!
Your team
Becoming part of Caldic means joining a growing global organization and working on inspiring storytelling. Caldic creates innovative and sustainable solutions in life sciences and material sciences for the food, pharma, personal care and industrial formulations markets of the world. The customized solutions are backed by outstanding research & development, customer service, and technical & regulatory support. Across 42 countries in Europe, Latin America, North America and Asia Pacific, around 3,500 employees go the extra mile day in, day out, to deliver value added solutions for customers. The company was founded more than 50 years ago, and the entrepreneurial spirit has enabled Caldic to grow significantly over the past decades. Last year’s change in ownership and simultaneous merger with an industry peer in Latin America, and a second merger with an industry peer in Asia Pacific in March this year have reinforced this strong growth trajectory and offer a solid future perspective.
You will be part of the corporate communications team based in Rotterdam and work closely with the communications colleagues (5 FTEs). You will report to the Director of Corporate Communications, and liaise with HR, Marketing, Sales and stakeholders at all levels to deliver excellent and creative content. This also includes engagement with regional offices in North-America, Latin America, Asia Pacific and Europe.
Remuneration and Benefits
• A unique opportunity to engage, drive and develop yourself in a growing global company;
• A competitive salary;
• 8% holiday allowance and a bonus incentive of up to 10%;
• Hybrid working; a combination of working from a beautiful office location and working from home up to 2 days a week;
• A role that comes with a great deal of freedom, responsibilities and challenges!
Would you like your application to stand out?
Please provide us with some references of a proven portfolio of engaging content, including video interviews, blogs, case studies, web copy, how-to guides, video scripts, podcast scripts, etc.!
