Search and Web Analyst ad interim

Are you an experienced Business Analyst with a proven track record and with work experience at a big matrix organization? If the answer is yes, we have an interesting job opportunity for you at Philips Amsterdam! 6 months, 40 hpw.

YOUR RESPONSIBILITIES AS A Search and Web Analyst ad interim

As analyst:

  • You have a combined role to both look back and forward in the data the websites generate;
  • You are responsible for website/search KPI management and in that sense looks back at data and analyzes how the sites perform against target;
  • You take a leading and proactive role in advising in the right KPIs and targets;
  • Secondly, the analyst takes a 'growth hacking' role to use all available tools (process mining, clickstream tool, surveys etc.), data and research to do predictive analytics, provide insights and hypotheses, to help generate ideas for improvement for both standing web platforms and running campaigns;
  • You undertake an analysis of the various factors that influence the set KPI for the campaign;
  • You “deep dive’ when needed to identify root cause for performance fluctuations and present back to KPI owner;
  • You study patterns and trends relating to the defined campaign digital eco system as well as beyond;
  • You turn data into insights to all relevant stakeholders and track improvements;
  • You set up reporting functions and dashboards to monitor important data such as unique visitors, acquisition, cross-selling, customer relations management and customer self-service.

WE ARE LOOKING FOR A PROFESSIONAL WITH

Knowledge & Critical Experiences:

  • You have a proven track record as a Business Analyst;
  • You are somenone who is used to work within a big matrix organization;
  • You have at least 5+ years of working experience, preferably in a B2B/B2C combined environment;
  • Proven experience in a campaign optimization context;
  • You are a highly organized, technically-minded and excellent communicator as you transform complicated charts of online data into valuable information for your employer;
  • You are capable of translating numerical data into business insights and present this to a diverse audience;
  • You are somebody with knowledgeable about the latest web analytics software, qualitative analysis tools (heat mapping for instance), web developments (e.g. AMP) and search engine rules (SEO/SEA);
  • You are somebody who is innovative and critical at the same time;
  • You are a person who is autonomous, yet cooperative and from nature you are business oriented and eager.

THE ORGANIZATION AND TEAM

As analyst you will report into the Search & Web leads of Philips and will further closely work together with the optimization team and other business stakeholders across Business Groups and Markets.

Job requirements

  • An interesting fulltime (40 hrs/week) interim job as Search & Web Analyst
  • For a period of 6 months with possible extension
  • Start date: Asap!
  • Located in Amsterdam

Status

Open

Locatie

Amsterdam

Publicatie datum

08.02.2018

Contactpersoon

Iwein Trel

Je bekijkt de vacature:
Search and Web Analyst ad interim
Meer details
Contactpersoon
Iwein Trel
Functie: Junior Recruiter
Mobiel: (06) 2973 8668
Telefoon: (020) 4414 707